Our strategy
BoomBit Group is an international mobile games producer and publisher and one of the largest Polish companies operating in the mobile gaming sector. The majority of revenues are generated through publishing mobile games on leading global distribution platforms, primarily the App Store and Google Play.
The portfolio spans midcore, casual, and hyper and hybrid casual segments, covering a wide range of gameplay mechanics, themes, and art styles. This diversified approach enables exposure to multiple player profiles and monetisation models, while reducing dependency on any single genre or title.
The strategy is focused on long term value creation through disciplined portfolio management, operational efficiency, and continuous adaptation to market conditions. Global mobile market trends, player behaviour, and monetisation dynamics are systematically analysed using data driven decision making to optimise resource allocation, product selection, and live operations performance.
In parallel with game publishing activities, internal competencies in user acquisition, monetisation, analytics, technology, and product optimisation are leveraged to support both internal development teams and external partners. This enables scalable growth while maintaining strict return on investment criteria.
In response to the rapid growth of non gaming mobile applications and the increasing convergence of gaming and app monetisation models, the Group is exploring opportunities beyond traditional mobile games. These initiatives aim to extend proven publishing, analytics, and performance marketing capabilities into the broader mobile applications market, while maintaining a clear focus on profitability, scalability, and risk control.
