Our strategy
The versatile skills of our specialist team in the area of development, marketing, and analysis of game monetization parameters permit us to flexibly respond to and adapt our business to the current market conditions. The flexible structure of development teams enables us to dynamically allocate resources to the projects where we see the greatest revenue potential.
Our strategy relies on three pillars of diversified revenue. The BoomBit Group’s core activity is internal game development and publishing as well as BoomHits publishing activity as part of which we cooperate with external mobile game development studios. BoomHits is still a startup, yet one boasting its first publishing successes, such as Shoe Race and Kiss in Public, and an appreciated partner for aspiring mobile game developers. The intensive work at the stage of selection and tests carried out by BoomHits allows us to find outstanding development studios for Joint Venture agreements that generate revenue forming the third pillar of our business.
INTERNAL
DEVELOPMENT
Hyper-casual and Mid-Core games developed and published by BoomBit have regularly been ranked among the top most frequently downloaded mobile games on the App Store and Google Play in more than one hundred countries around the world, including the United States and the United Kingdom.
PUBLISHING
ACTIVITY
BoomHits is a vehicle for establishing Joint Ventures with the best studios, identified through intensive work at the selection and tests stage. Cooperation with external studios begins with a single partnership as part of which strategic support is offered by experts in User Acquisition, Business Intelligence and monetization, as well as any tools used for the games launched by BoomBit.
JOINT
VENTURES
Joint Ventures are the ultimate cooperation model following the stage of selection and tests performed in BoomHits which assume long-term cooperation with the selected studios for the maximization of the published games profitability. The following Joint Ventures have been established with the studios behind the best games published by BoomHits: PlayEmber with ADC Games (developer of Hyper Cards and SuperHero Race) and SkyLoft with Cappuccino (developer of Shoe Race).
Growth directions
OUR VISION OF THE GROUP’S FUTURE
We develop our portfolio of Hyper-Casual games by releasing both our own titles and those created by external development studios.
We also plan to develop Casual and Hybrid Casual games.
We expect to release new Mid-Core games in the future and maintain our leading position as a developer of Driving Simulator and Bridge games. We will continue to further diversify our revenue sources by adapting our games on the iOS and Android platforms to other platforms
We plan to develop competences in the area of “Play-to-Earn” games. It is one of the ways to monetize games, which in the future can be an attractive alternative to the traditional methods such as advertising and micropayments. Such games rely on the blockchain technology, mainly by use of cryptocurrency and NFT cryptographic tokens.
