Our particularly good results, however, are not based solely on new games. The BoomBit Group portfolio includes older hyper-casual titles, such as Slingshot Stunt Driver developed by TapNice as part of our joint venture, and Bike Jump, which was launched more than 9 months ago. These games are continuing to generate substantial revenue – adds Olejarz.
While focused on creating new hyper-casual titles, the BoomBit group simultaneously extensively expanded its User Acquisition and Marketing Creatives departments, while developing its own advanced data analysis tools, allowing the Group to precisely measure the quality of its marketing operations as well as efficiently manage campaign budgets.
The Group is also expanding its portfolio of midcore (GaaS) games, such as the popular Darts Club and Archery Club games. At the end of March 2021, the company launched its latest midcore project globally – Hunt Royale.
Hunt Royale had great KPI results in its soft-launch phase and is very well received by players, so we think it will be not only successful, but also substantially increase our revenue from the midcore games (GaaS) segment. We believe that it will be popular for a long time and will become our most popular midcore game. What is more, we are still supporting our legacy games (like Parking Simulators and Build a Bridge), while porting more and more projects to the Nintendo Switch platform, which generates stable revenue month after month – says Hannibal Soares.