In recent months, we have focused on further improving tools for managing marketing campaigns in Mid-Core games, as well as improving their monetization, in particular by optimizing sales offers. Due to the holiday season, we began scaling Hunt Royale and Darts Club more intensively from mid-November, which, together with the new offers introduced in December, contributed to the increase in revenue and the very good results of Mid-Core games in December. In turn, the lack of new releases and limited spending on User Acquisition translated into lower revenues in the Hyper-Casual games segment. Together with the results for December, we can already summarize another record-breaking year for the BoomBit Group, in which we improved revenues from games by over 22%. Hunt Royale, which was the top-earning title in our portfolio in each of the last 12 months, generated almost $18.1M in 2022. We are planning several interesting launches in the near future and we expect them to have a significant impact on the results in 2023.
Co-CEO of BoomBit S.A.