January was a special month for our mid-core games - Hunt Royale and Darts Club. Thanks to User Acquisition campaigns, the number of downloads, DAUs and revenues were much higher than the average in previous years. For this type of campaign, the return on investment is longer than three months. In the short term, this means a decrease in profits, but long-term it takes these games to a new level of profit, and that's what we're expecting from both of these titles this year. Lower platform fees than in December is a positive effect of Google's policy, according to which we pay less to reach the threshold of $1M in revenue from micropayments. In the Hyper-Casual games segment, where we had lower spending on User Acquisition, we are currently working on new releases that should improve the results of this part of our business. BoomPick, our JV with CherryPick Games, has officially published the first game on the App Store. Royal Merge is a merge-2 game with addictive gameplay and amazing graphics where you can build a mighty Kingdom and even grow your own Dragon! The game was warmly received and got promotional support from the App Store around the world, including key markets such as the US and EU. In the coming weeks, we'll be working to make this game more visible on the Google Play store as well.”
Co-CEO of BoomBit S.A.