BoomBit Group revenue in January 2022
- Revenue from games: USD 6M
- Revenue less UA & platform fees: USD 2M
- 22.2M downloads
- Top 3 games: Hunt Royale, Darts Club, Crazy Plane Landing
|[USD M]||December||January||% change m/m|
|Revenue from games||6.09||5.99||-2%|
|Revenue less UA & platform fees||1.72||1.99||+16%|
In January 2022 the BoomBit Group generated USD 6M (-2% m/m) revenue from games. Marketing costs amounted to USD 3.6M (-8% m/m), and platform fees to USD 0.36M (-15% m/m). Revenue less UA & platform fees increased in January to USD 1.99M (+16% m/m). The total number of downloads for the BoomBit Group in January was 22.2M.
We are satisfied with the results achieved in January. Revenues from games were at the same level as in December and it was the third best result in history, and thanks to lower UA and platform fees, we significantly improved revenues less these two categories. The share of User Acquisition in the revenues was approx. 60%, and according to the assumptions, positive effects are brought by the intensive promotion of our Mid-Core games in the previous months. The beginning of the year is also favorable from the point of view of Google's policy, according to which we pay a lower fee until we reach the threshold of USD 1 million in revenues from in-app purchases, which translated into lower platform fees than in December. Hunt Royale and Darts Club are still some of the most popular games. We will soon finish work on Baseball Club, another Mid-Core game announced for the first quarterCo-CEO of BoomBit S.A.
Revenues from Hyper-Casual games amounted to USD 3M in January and accounted for half of all revenues from games. At the same time, the share of Mid-Core games increased due to the good results of Hunt Royale and Darts Club, which were the most popular titles in January. As in the previous month, Crazy Plane Landing, Car Driving School Simulator and Kiss in Public also performed well. The BoomBit Group is working on new Hyper-Casual titles prepared internally and by the two other business pillars – BoomHits and Joint Ventures. In the coming weeks Baseball Club, the new Mid-Core game will be released.
January 2022 – TOP 5
- Hunt Royale USD 1.4M
- Darts Club USD 9M
- Crazy Plane Landing USD 0.3M
- Car Driving School Simulator USD 3M
- Kiss in Public USD 0.2M
In 2021 the BoomBit Group generated USD 62,1M revenues from games and the number of downloads amounted to 237.8M. The most popular games with the highest revenues in 2021 were Hunt Royale, Slingshot Stunt Driver and Bike Jump.