BoomBit Group revenue in July 2021

  • Revenue from games: USD 4.8M (-16% m/m)
  • Revenue less UA & platform fees: USD 2.0M (-6% m/m)
  • Top three games: Hunt Royale, Base Jump Wing Suit Flying, Make It Fly
Revenue from games21.418.3-15%
Platform fees1.61-35%
User Acquisition11.99.7-19%
Revenue less UA & platform fees7.97.5-5%

We achieved good results in July. Due to a lack of major premieres, however, they were slightly lower than in the three previous, record months. Currently, we have about 40 games at various stages of development, in the coming weeks some of them will proceed to the scaling phase and we hope that they will positively support the results in the next months.

Marcin Olejarz Co-CEO of BoomBit S.A.

As in previous months, Hyper-Casual games were the main source of revenue in July. The mid-core game Hunt Royale, which had its premiere in March and will be further developed in the coming months, also showed very promising results. So far, the game has 1.6 million downloads, and the revenue per player is significantly higher than in Hyper-Casual games.

One of the best-performing games in July was Make It Fly, developed by TapNice, one of our joint ventures. The commercial success of the game is a confirmation of the effectiveness of the BoomBit business model, which is based on three pillars – internally developed games, publishing games developed by independent studios and cooperation in joint ventures model. We want to further develop the joint ventures segment and we are talking to several potential partners in this area.

Hannibal Soares Co-CEO of BoomBit S.A.

Google cut Google Play app store fees from 30% to 15% on the first USD 1 M in sales for calendar year starting from 1st of July 2021 which is the reason for significant decrease in platform fees in the current month. After developers cross the USD 1 M threshold in a year, Google will charge a standard rate of 30% fee. Threshold for 2021 is reduced on a pro rata basis to USD 0.5 M.

BoomBit is doing well in the context of the change of Apple’s privacy policy. The share of people who agree to share their data in BoomBit games is 39%, higher than the market average. The change introduced by Apple is relatively new and both game developers and the advertising market are adapting to the new situation, which should be supportive for the results of the coming months.

Our use of cookies
Cookie settings
We use necessary cookies to make our site work. We’d also like to set analytics cookies that help us make improvements by measuring how you use the site. These will be set only if you accept. For more detailed information about the cookies we use, see our Cookies policy. Read More.
Customize Reject All Accept All
Cookie settings
Customize Consent Preferences
We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.We also use third-party cookies that help us analyze how you use this website, store your preferences, and provide the content and advertisements that are relevant to you. These cookies will only be stored in your browser with your prior consent.You can choose to enable or disable some or all of these cookies but disabling some of them may affect your browsing experience. Cookies set by Google for logged in users.
Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.
We’d like to set Google Analytics cookies to help us improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work please see our 'Cookies page’. See how cookies are used: How Google uses data from websites and applications
Allows user data related to ads to be sent to Google.

There is no cookies.

Enables display of personalized ads.

There is no cookies.

Save Accept All
Cookie settings